Kinfolk Coffee · Food & drink

Client
Kinfolk Coffee
Industry
Food & drink
Year
2025
Services
Social mediaContent
Kinfolk Coffee — A coffee brand people film for us
After96,400
Before8,100
Kinfolk Coffee · 2025Instagram followers

Instagram followers

8,10096,400

Month by month · last 12 months

Growth

12×

(01)

The challenge

Three reels a week shot in the roasteries turned a local brand into a national one.

They had a good product and happy customers, but the people who were ready to buy could not find them. Budgets went to channels nobody measured, and nobody could say which month paid for itself.

(02)

What we did

  1. Week 1 · Audit

    We studied the site, the ads, the search results and five competitors, and picked the three fastest wins.

  2. Social media

    A weekly shoot, three reels a week and a reply routine for comments and DMs.

  3. Content

    An editorial plan and long-form pieces written for search and for people, published every week.

  4. Every Monday · Report

    One page with the numbers, what we changed and what comes next. No vanity metrics.

(03)

The result

Kinfolk Coffee went from 8,100 to 96,400 instagram followers — 12× — and the plan keeps compounding. Every number on this page comes from the client's own dashboard, not ours.

“Our reels finally look like us. The team shoots, edits and posts, and we just approve.”
Marcus BellCo-founder · Kinfolk Coffee96k followers

Want a before and after like this?

A free 30-minute audit: we look at your site, ads and search, and show you the fastest win.

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Next casePaid ads that pay for themselves in 11 daysFitloop · Return on ad spend1.4× → 6.2×

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