Lumen Skin · Beauty

Client
Lumen Skin
Industry
Beauty
Year
2024
Services
Social mediaBranding
Lumen Skin — A skincare launch that sold out twice
After$142k
Before$18k
Lumen Skin · 2024Launch-week revenue

Launch-week revenue

$18k$142k

Month by month · last 12 months

Growth

7.9×

(01)

The challenge

Brand, creators and a TikTok launch plan built in six weeks.

They had a good product and happy customers, but the people who were ready to buy could not find them. Budgets went to channels nobody measured, and nobody could say which month paid for itself.

(02)

What we did

  1. Week 1 · Audit

    We studied the site, the ads, the search results and five competitors, and picked the three fastest wins.

  2. Social media

    A weekly shoot, three reels a week and a reply routine for comments and DMs.

  3. Branding

    A brand workshop, a new identity and templates, so every post and ad looks like one company.

  4. Every Monday · Report

    One page with the numbers, what we changed and what comes next. No vanity metrics.

(03)

The result

Lumen Skin went from $18k to $142k launch-week revenue — 7.9× — and the plan keeps compounding. Every number on this page comes from the client's own dashboard, not ours.

“They built the brand and the launch. We sold out twice in the first month.”
Elena RossiFounder · Lumen Skin$142k launch week

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